GenerativeAI Just Built My Baby Mobile — And It’s Also Transforming the Future of Digital Marketing in 2025

So is it true ? Is Generative AI transforming Digital Marketing in 2025 ?

Recently, a viral post by Wharton professor Ethan Mollick revealed something groundbreaking. He used ChatGPT—equipped with voice and camera features—to assemble a baby mobile. No manual needed. Just a live conversation with AI that looked at the parts and guided him step-by-step.

Generative Engine Optimization (GEO) enables AI systems to interpret, guide, and retrieve content using voice, vision, and structured data—reshaping how users interact with brands.

"This is a moment. You are seeing the future of how we interact with computers." — Ethan Mollick, Wharton

This moment signals more than just technological progress—it shows how we’ll soon search, learn, and make decisions differently. We’re shifting from keyword-based queries to conversational AI interactions. From static websites to generative search experiences.

That’s where Generative Engine Optimization (GEO) comes in. GEO is like SEO 2.0, but for AI. It helps your content become visible and understandable to tools like ChatGPT, Google Gemini, and others. According to HubSpot, over 72% of marketers are already preparing for this.

So, what does this mean for you?

AI won’t just read text. It sees images. It hears your voice. It gives smart answers. This shift toward multimodal AI will change how brands connect with people. Google’s team even admits:

“Generative AI will change the shape of Search, surfacing responses over links.” — Google Search Central

Your product pages, how-to guides, and marketing assets need to be:

• Structured for AI: Clear steps, labeled visuals, accessible language.

• Retrievable: Designed with semantic clarity so AI can explain them.

• Multiformat-ready: Not just text, but diagrams, screenshots, and demos.

This isn’t far off. Google's SGE (Search Generative Experience) could reach a billion users by the end of 2025. And 60% of Gen Z already prefer asking AIs over Googling.

Marketers who embrace GEO will stay discoverable. Those who don’t risk becoming invisible in the AI-first future.

What You Can Do Now:

• Break up your content into clear, logical steps.

• Add helpful image captions and ALT text.

• Use simple, direct language that’s easy for AI to summarize.

• Reframe content from “ranking on search” to “answering AI.”

  
  

“Marketers who fail to optimize for AI assistants may lose relevance in the new discovery ecosystem.” — Forbes Agency Council, 2025

References

• Ethan Mollick on X

• Search Engine Land – GEO Strategies

• HubSpot – GEO Guide

• Mailchimp – GEO in Practice

• Morning Consult – Gen Z and AI

• Forbes Agency Council